What is Alignment Mapping?
Alignment mapping refers to diagrams that help illustrate the relationship between individuals and an organization. The goal of alignment mapping is to gain a new perspective from looking outside the company, mapping the journey, then pinpointing areas in need to achieve the overall goal of creating value for our users.
Objective of the Series
The objective of the Alignment Mapping series was to create a workbook for various valuable mapping experiences with step-by-step instructions for each map so that even the novice user could walk through it. Typically mapping exercises like these are created on an 8 ft. wall, but we wanted to create a version that was condensed and portable so that you can map experience anywhere; especially out in the wild or in the field you are observing! Each book is beneficial for various business needs to help translate big ideas onto paper to help get everyone on the same page. Ideally, each book is used at different stages in the process for a more smooth, streamlined experience.