The Grand Rapids Student Advancement Foundation is struggling with brand awareness with community members. Most community members are not aware of what GRSAF does and in which school they fund-raise for. Sub-brands are also inconsistent and do not operate as a whole system. GRSAF is going through an identity crisis.
The overall solution for GRSAF’s branding is create awareness of the brand and its efforts. The foundation’s identity needs to connect with the school district in which is supports which are the Grand Rapids Public Schools. Through color, typography, language and cohesive sub-brands the foundation’s identity can connect better through community members and create awareness.
Grand Rapids Student Advancement Foundation
Design Project Center