Rosetta Stone’s market share for the language learning community has greatly declined with the rise of newer programs that are more interactive and cheaper; even free! Rosetta Stone’s free competitor, Duolingo, is said to be more engaging and allows for better retention of a new language. Rosetta Stone struggles with a “boring classroom-type” learning style and said by many of its users.
While Rosetta Stone can’t afford to become a free program, they can still charge their consumers premium rates if providing a premium experience. By integrating new technologies to engage the users in language learning and immerse them in the culture of the chosen language, Rosetta Stone can begin to win back its users.
Design Project Center