Variety pack contents are also very disorganized and contents are not easily identifiable. This creates a struggle for the consumer that needs to quickly find the right bandage in an emergency.
To provide ease-of-use in emergency situations as well as provide separation and clarity on each Band-Aid bandage to grant certainty. Also, a re-design of the structure, layout, and hierarchy of information will provide a quickly identifiable solution and meet consumer needs.
Band-Aid Johnson & Johnson
Design Project Center