Go Far Shop

Challenge

The challenge was to create a logo for a new, high-end, outdoor clothing shop in Boulder, Colorado that feels fresh, upscale, and encapsulates the variety and movement that Go Far lends to its customers.

Solution

When creating a logo for the Go Far Shop we wanted to ensure that it represented the variety and versatility that Go Far’s clothing provides for its consumers in everyday life. The logo had to project movement and show various ways it could morph to fit various needs.